Gone are the days when the use of 3D printing was limited to purposes like prototyping gadgets, developing a mould for jewellery and architectural design. Every industry from automotive, robotics to apparels and art have started using 3D printing to give birth to innovations. In 2014, a Swedish car company announced a sports car that had many of its components 3D printed.
3D printing is increasingly becoming a vital part of the graphic designing industry. 3D printing has boosted the visual communication industry through 3D brochures, banners, packages and much more. The presentation of new technologies has become easier with the advent of 3D printing in India. Here we take a look at the reasons why 3D printing is the next big thing in visual communications.
Use in Advertising
Visiting cards, brochures and prospectus printed in 3D have a significantly different impact than the 2D ones. It opens avenues for fresh designs and helps businesses attract customers. A school brochure would look great printed in 3D as it can display the different sections of the school impressively.
Use in Architecture
Watching a 3D design of your house on a 2D sheet makes it quite difficult to imagine how it is going to look. On the other hand, a 3D printed model of a house would let you imagine and take the right decision easily. Building a 3D sculpture takes a lot of manpower and time, but 3D printing will now solve the problem with quick and time-efficient making of 3D models.
Use in Presentations
Projector and powerpoint presentations have become indispensable tools to simplify complex data, display ideas and infographics easily. But when it comes to complex designs like that of a military base and new ideas like that of a new gadget, creating a 3D prototype can help present information better. 3D models make information easily perceivable and help judge its feasibility better. Companies like 3Dexter are providing great 3D printing machines that can make complex prototypes.
Use in outdoor Advertisements
You can print 3D banners, typefaces for display ads and 3D standees in a cost-effective way using 3D printing. Although 2D printed advertisements are prominent, the rise of 3D printing in India is marking a shift in trend towards more attractive 3D printed advertisements.
Use in Education
These applications of 3D printing in visual communications extend to education in schools and colleges. Students think out of the box and with freedom. The availability of 3D printing technology can help students express their ideas in an innovative way through models. With industries like architecture, medical, art, advertisements etc. using 3D printing extensively, graphic designers are learning these skills for better job opportunities.
The inclusive nature and breathtaking possibilities of 3D printing industry call for its inclusion in school curriculums to teach young minds. Established startups like 3Dexter have initiated integrated workshops for teaching school students the skills of 3D printing. With the Indian government supporting such initiatives, it won’t be long before 3D printing becomes an integral part of our society.
