The promotional code is a code offered to a Preferred Customer. Most e-commerce sites currently offer this type of promotion. In order to benefit from a promotional advantage (reduction in euros or in percentage, gift, free delivery, bershka promo code etc.), it is essential to enter the code in question at the time of purchase.
What are the different types of promotions?
Today, there is a whole range of promotions. Choose according to your needs and your targets. We mainly distinguish:
percentage discount: discounts are assessed as a percentage according to the amount of the virtual shopping cart . The higher the rate, the more likely you are to hit the more targets
discount in euros: discounts are evaluated in monetary value. For example, for any purchase over 25 euros, the customer will benefit from a reduction of 5 euros
free delivery: still little used, yet this is an offer that can attract the attention of online consumers . Why ? Because fees are often a big drag for customers
the free gift: receiving goodies or a free gift is always a pleasure. So it’s a great way to sell more
Why does the seller have to set up a promo code?
The promo code is a very effective strategy to increase traffic to a site. Indeed, Internet users are looking for ways to save money. You can distribute it via a newsletter, on forums, in social networks, via SMS… The goal? Attract prospects to your site. With viral marketing, you have a better chance of attracting customers in a short period of time. In addition, it will bring you more visibility!
It is also a formidable loyalty policy which can improve retraining. Obviously, the bershka promo code campaign will increase sales for a specific period of time. Firstly, you will be able to retain your customers and secondly, you will encourage them to increase their purchasing frequencies.
Then, the promo code promotes impulse buying, because it is limited in time. By purchasing the virtual shopping cart at some point, the customer hopes to get a good deal. Depending on the amount of the discount, you will be able to significantly increase the average basket.
Finally, this solution makes it possible to reduce the costs associated with communication. The result is truly spectacular without making any great marketing efforts. Why ? Because Internet users will share the information, which will allow you to gain credibility.
When to set up a promo code campaign
A promo code campaign must be seasonal otherwise it risks damaging the brand image of the company. Nevertheless, it is necessary to carry out market research to determine the right time to implement the strategy. Regarding the promo code, you must specify the start and end dates of the campaign, the nature and amount of the reduction as well as the conditions of the promotion.
You will follow the business closely throughout the operation, there is a good chance that you will have important decisions to make during the day:
What if your budget runs out during the day? How ?
What if the target ROI is not reached? What backup promotions will you be testing? What rules on the worst performing ads? What if your competitors display better promotions? What will be your margin rate cap per product line? What to do in case of out of stock? Can you switch to another product? With or without promo? What if your strategic products don’t sell? Should you align with the competition, cut ads, or only show them by retargeting?
If the answers have already been anticipated with the various decision-makers, it will be child’s play to manage your campaigns live.
Also, don’t forget to prepare for the day with the logistics and IT teams to ensure that the servers and the site will hold the load and that the ERP / shipping flow will be available and responsive on Black Friday.
