Author: gylehub@gmail.com

If you ever see someone unwrapping a quality product, you will know. It is not when they lay eyes on the content. It is when they feel the box. The weight. The smooth edges. The sure knowledge of the lid that lifts effortlessly. Such is the magic of rigid setup boxes with lids, and in 2016, they are on the cusp of the most important change since the magnetic clasp became the norm. Understanding Rigid Setup boxes Firstly, let’s define what we are talking about. Rigid setup boxes are not the thin paperboard cartons that you rip open and discard.…

There’s a moment before a customer opens a box. They cradle it in their hands. They feel the weight. They stroke its side. In the quiet moment, the verdict is reached. Is this product special? Is the company I bought from any good? Is the inside as good as the outside? Their decision is made in 3 seconds. For luxury brands, that’s all that matters. And nothing affects that moment like the box. Wholesale boutique boxes have become the go-to weapon for small- to medium-sized brands looking for a deluxe package on a budget. Let me explain why. What’s Boutique…