Author: univdatos2
Spend Analytics: A Complete Guide to Procurement Cost Visibility In many organizations, rising procurement costs are not always caused by increased demand—but by limited visibility. Departments purchase independently, supplier contracts vary, and financial data sits across multiple systems. Without structured oversight, leadership may struggle to understand where money is being spent and whether it is being spent efficiently. Spend Analytics helps organizations transform fragmented purchasing data into structured insights that support better financial and procurement decisions. What Is Spend Analytics? Spend Analytics is the process of collecting, cleansing, categorizing, and analyzing organizational spending data to improve cost control and procurement…
CAPI Services: A Complete Guide to Digital Field Data Collection In modern research environments, collecting data quickly is not enough. Organizations need structured, accurate, and decision-ready information gathered through reliable processes. Computer-Assisted Personal Interviewing (CAPI) has emerged as a preferred solution for high-quality field data collection. This guide explains what CAPI services are, how they work, their advantages, and when they are most suitable. What Are CAPI Services? CAPI (Computer-Assisted Personal Interviewing) refers to interviewer-led, face-to-face surveys where responses are entered directly into a digital device such as a tablet, smartphone, or laptop during the interview. Unlike traditional paper-based surveys,…
Market Intelligence Services: A Complete Guide for Strategic Decision-Making In today’s fast-moving business environment, launching a great product is no longer enough. Organizations must understand market dynamics, competitive forces, customer demand, and timing to succeed. This is where Market Intelligence Services play a crucial role. This guide explains what Market Intelligence Services are, how they differ from Market Research Services, and why they are essential for business growth and effective Go-To-Market (GTM) strategies. What Are Market Intelligence Services? Market Intelligence Services involve the systematic collection, analysis, and interpretation of market-related data to support strategic decision-making. These services transform raw data…
Secondary Research Services: A Complete Guide to Strategic Market Analysis In today’s data-rich environment, businesses rarely struggle with access to information. Instead, the real challenge lies in organizing scattered data into clear, decision-ready insights. Secondary Research Services help organizations interpret existing information systematically and transform it into structured intelligence for strategic planning. This guide explains what Secondary Research Services are, how they work, when they are used, and their advantages and limitations. What Are Secondary Research Services? Secondary Research Services involve analyzing existing data sources to answer business questions—without conducting new surveys, interviews, or field studies. Rather than gathering fresh…
CATI Services: Reliable Telephone Research with Speed & Control In a digitally connected world, direct conversations still deliver powerful insights. When you need structured, high-quality feedback without in-person fieldwork, CATI Services (Computer-Assisted Telephone Interviewing) offer a proven and efficient solution. For organizations that require fast turnaround, monitored execution, and dependable data, CATI remains one of the most effective methodologies in structured telephone research. What Are CATI Services? CATI Services use trained interviewers supported by computer-programmed questionnaires to conduct structured phone interviews. The system guides the interviewer in real time, ensuring consistency and accuracy through: This combination of human interaction and…
In today’s hyper-competitive and fast-evolving business landscape, relying on instinct alone is no longer enough. Organizations need clarity, direction, and evidence-based strategies to stay ahead. This is where Business Market Intelligence becomes a powerful catalyst for growth. By transforming raw data into meaningful insights, businesses can move from reactive decision-making to proactive leadership. At UnivDatos, we help organizations harness the true potential of intelligence-driven strategies, enabling them to act with confidence, precision, and long-term vision. What is Business Market Intelligence? Business Market Intelligence is a strategic approach to gathering, analyzing, and interpreting data related to markets, competitors, customers, and industry…
Global trade has always required careful coordination, but in recent years it has become increasingly complex. Geopolitical tensions, trade restrictions, regulatory changes, and economic uncertainty have exposed vulnerabilities in global supply chains. For many organizations, these disruptions have redefined how they approach procurement. What was once treated as a routine operational function has evolved into a strategic priority. At the center of this shift is Supplier Relationship Management (SRM). Today, Supplier Relationship Management (SRM) is no longer just about monitoring supplier performance or negotiating contracts. It is about building resilient partnerships that can withstand uncertainty and drive long-term value. What…
Desk Research: The Strategic Advantage Smart Leaders Use Before Expanding into New Markets Imagine this: You’re the Head of Strategy at a growing mid-sized company. One morning, your CEO walks in and says, “We need to expand into Southeast Asia. Where do we start?” It’s an exciting opportunity—but also a high-stakes decision. You don’t yet have survey data. There’s no time to organize focus groups or conduct in-depth interviews. However, you do have access to a powerful and often underestimated resource: Desk Research. When used effectively, Desk Research becomes the foundation for confident, well-informed expansion strategies. It allows you to…