CATI Services: Reliable Telephone Research with Speed & Control
In a digitally connected world, direct conversations still deliver powerful insights. When you need structured, high-quality feedback without in-person fieldwork, CATI Services (Computer-Assisted Telephone Interviewing) offer a proven and efficient solution.
For organizations that require fast turnaround, monitored execution, and dependable data, CATI remains one of the most effective methodologies in structured telephone research.
What Are CATI Services?
CATI Services use trained interviewers supported by computer-programmed questionnaires to conduct structured phone interviews. The system guides the interviewer in real time, ensuring consistency and accuracy through:
- Automated skip logic and routing
- Range and validation checks
- Quota management
- Mandatory response controls
- Digital answer capture
This combination of human interaction and system-driven control ensures cleaner datasets, faster processing, and stronger quality oversight compared to manual calling methods.
How CATI Market Research Services Work
A professionally executed CATI project typically includes:
1. Questionnaire Programming
Your survey is converted into a computer-guided script with logic checks and validations. This step ensures smooth flow and reliable data capture.
2. Interviewer Training
Interviewers are trained on study objectives, screening criteria, neutrality, probing techniques, and respondent handling to maintain professionalism and data integrity.
3. Live Telephone Interviews
Using the programmed script, interviewers conduct structured calls, clarify questions when needed, and ensure accurate responses — especially useful for B2B and complex topics.
4. Real-Time Monitoring & Quality Control
Supervisors monitor:
- Interview length (LOI)
- Quota progress
- Call outcomes (refusals, callbacks, no answers)
- Script adherence and tone
5. Clean Data Delivery
You receive structured datasets (Excel/CSV/SPSS-ready), codebooks, field summaries, and optional topline insights.
Why Businesses Choose CATI Services
Companies invest in CATI market research services because they balance speed, control, and reach. Key advantages include:
- Wide geographic reach without travel costs
- Faster turnaround due to digital capture
- Built-in logic checks reducing data errors
- Real-time supervision and field visibility
- More reliable than unstructured phone surveys
- Better clarification compared to online-only surveys
CATI is particularly valuable when:
- Online response rates are low
- Target respondents prefer phone interaction
- The questionnaire requires explanation
- Fieldwork transparency is essential
Common real-life applications of CATI
CATI vs Other Research Methods
- Compared to Online Surveys: CATI offers better probing, clarification, and response completeness.
- Compared to In-Person Interviews: CATI is more cost-efficient and quicker to deploy across regions.
Choosing the right methodology depends on your audience, complexity, timeline, and insight depth requirements.
Best Practices for High-Quality CATI Outcomes
To maximize results, successful CATI market research services focus on:
- Concise, respondent-friendly questionnaires
- Pilot testing before full launch
- Strong interviewer training
- Structured callback scheduling
- Daily quota and performance monitoring
- Clear disposition tracking
Execution discipline is what transforms telephone interviews into reliable decision-support data.
Partner with UnivDatos for Professional CATI Services
At UnivDatos, our CATI Services are designed for organizations that require accuracy, speed, and structured field oversight. From questionnaire programming and interviewer training to real-time monitoring and analysis-ready outputs, we deliver end-to-end support.
If you need scalable, high-quality telephone research with measurable control, our CATI market research services provide a dependable path to actionable insights.
Connect with UnivDatos today to discuss your audience, geography, and study scope — and let’s turn conversations into confident business decisions.
Connect with UnivDatos to discuss your target audience, geography, and questionnaire scope, and we will recommend the most practical approach for your study.
Get connected with us today to learn how to turn your data into decisions and your decisions into success!
Related Blog :
From Questions to Intelligence: How CAPI Services Improve Field Research in a Digital-First World
FAQs – CATI Services
1. What are CATI Services?
CATI Services (Computer-Assisted Telephone Interviewing) use trained interviewers and computer-guided questionnaires to conduct structured and high-quality telephone surveys.
2. When should businesses use CATI market research services?
CATI market research services are ideal when you need fast data collection, structured interviews, quality monitoring, and better response rates than online surveys.
3. How do CATI Services ensure data accuracy?
They use programmed skip logic, validation checks, quota controls, and real-time monitoring to reduce errors and maintain consistency.
4. Are CATI Services suitable for B2B research?
Yes, CATI is highly effective for B2B studies, complex questionnaires, and professional audiences where clarification and probing are important.
5. What deliverables are provided after a CATI study?
Clients typically receive clean datasets (Excel/CSV/SPSS-ready), a codebook, field summary, and optional topline insights or analysis reports.
